John Deere’s location-based theme allowed us to cast a large net when it came to getting creative for its Expo booth.

Unique props like model fish were created to provide photo opportunities for both John Deere dealers and customers, and high-reaching elements such as the lighthouse and billboard created a visual presence that could be seen from well across the showroom floor.

All available space was put to work promoting John Deere products in new, never-before-seen formats.

The shack even housed a fishing game that allowed dealers to further develop relationships with their customers and work toward reeling in the big one.