Targeting sophomores in high school, this large-as-your-life mailer utilized social media icons that encouraged prospective students to further explore the piece. Once completely opened, a photo backdrop encouraged them not only to imagine themselves at Loras College, but to actually come for a tour.

Targeting high school juniors further along in the enrollment process, this series worked to display the range of experiences prospects could expect when choosing Loras.

Intriguing imagery was accompanied by fun and clever copy, promoting both the school and its hometown.