Affiliated with a family of German companies, this U.S.-based operation needed an identity that would be inviting to its American markets. Starting with a rename, we carried its new logo and tagline across sales collateral, an interactive trade-show booth, and digital presence.

The ProPulse™ NOW! catalog features all the hosing and fitting products the company offers its cleaning-industry customers.

Individual sell sheets illustrate the characteristics of each unique product, with a look that alludes to the innovation inherent in each.