A key reason John Deere products better meet customer needs is because they’re created with customer input. To help explain this, we built upon Deere’s “Building. Together.” concept with a series of direct-mail pieces.

Each was loaded with content detailing the benefits of Deere equipment and support.

A consistent visual dynamic illustrated the fact that Deere works side-by-side with its customers, driving home the point that it has one goal: to make its customers more productive.