While the population exponentially increases, the amount of arable land continues to shrink. It’s not the best combo. Luckily, we Iowans have a tradition of being leaders who are eager to roll up our sleeves.

Most people automatically think “farming” when it comes to our state. And hey, that makes sense. But Iowans are also leaders in education, technology, communication, legislation, and transportation. Silos & Smokestacks National Heritage Area decided to celebrate our global influence in the form of a traveling exhibit. With content surrounding the importance of Iowans when it comes to feeding the world, we worked with Silos & Smokestacks National Heritage Area to name, brand, and design this educational tribute to the people of our state.

 

Lightweight, easy-to-assemble structures lend themselves to travel, and arranging them in new formations for varying spaces is no trouble at all.

 

 

Interactive touchscreen monitors host videos of proud Iowans telling their stories.

 

 

This dry-erase board photo op prompts visitors to follow suit and commit to making a difference.

 

Political opinions aside, the booth managed to attract the attention of some important people.

We also designed and built this microsite, complete with a video from Secretary of Agriculture Tom Vilsack promoting the exhibit and hashtag.

 

 

Social media was integrated to give exhibit-goers an outlet to display their pride.

 

 

Here’s a fly-through of the exhibit, created to give prospective hosts and visitors a clear understanding of what to expect.

 

And where better to premiere an exhibit showcasing Iowans and their accomplishments than at the Iowa State Fair? The It Takes An Iowan exhibit will be on display adjacent to the illustrious Butter Cow. Be sure to check it out, or visit ItTakesAnIowan.com to see when the exhibit will be in your neck of the woods.

 

 

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